The importance of cleansing

Even if the attention to skincare is growing, it is still very common to overlook one of the most essential steps of our beauty routine: daily cleansing. A good and regular cleansing, which removes make-up and/or impurities from the face, will ensure visible improvements day after day, cleansing after cleansing. Facial cleansing is a fundamental beauty gesture that contributes effectively to fighting the first signs of skin aging and to keeping the skin elastic and luminous over time.


Think about what your skin has to face during the day. From makeup and sweat, to particles in the environment and pollution, your skin is inevitably exposed to many external aggressors everyday. Daily skin cleansing removes all traces of dirt, excess oil, pollution and dead skin cells from your face. If not cleaned properly, dirt and pollution build up on the surface of the skin and could cause skin dehydration, aging and the appearance of impurities.



How often should I cleanse?

It is very important to cleanse your skin twice a day, both in the morning and in the evening.

In the morning, after waking up, facial cleansing helps to remove any toxins, dead cells and excess oils that the skin has secrete overnight. Balancing the skin and providing a fresh surface for the beginning of the day allows a better penetration of the active ingredients contained in the subsequent treatments of our beauty routine, allowing the skin to receive all their benefits. In the evening, cleansing will not only remove all traces of make-up from the face, but will also help the skin's repair process from the aggressions of external agents to which our skin is exposed during the day.


Which products should I use?

Just like the other skincare products, there are specific cleansing products for each skin type's needs.

If you have dry skin, we advise you to move towards an emollient and delicate cleansing milk. If, on the other hand, your skin is mixed or oily, choose a gel or mousse cleanser with a rebalancing and sebum-regulating action. Be careful not to use products that are too aggressive: these will stress your skin and will cause an increase in sebaceous secretion of glands, making the situation worse. For mature skin, a cleanser with nourishing and exfoliating ingredients is preferable - it will reactivate the microcirculation of the skin and improve its tone.



For the perfect double cleansing, Milanesi skincare recommends these products:


- Brera Illuminating Gel Cleanser


Cleanser in Gel that contains saffron, naturally rich in precious minerals and vitamins, and that helps to remove make-up, to eliminate impurities and dead cells. Also in its formula: the Moringa Extract, with sebum-regulating action, and the refreshing Organic Cucumber Extract that bring a sensation of brightness and freshness to the skin.


- Montenapoleone Anti-aging Milk Cleanser



A creamy moisturizing cleanser, ideal for a gentle and nourishing facial cleansing. In its formula: Gold, Low Molecular Weight Hyaluronic Acid and a blend of nutritive and hydrating substances rich in antioxidants - such as Active Water of Organic Pomegranate and Grape seed Oil - that leave the skin soft and without impurities.

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