BEING MILANESI TODAY
Milan has always been the most visionary and modern Italian city, innovative and trendsetter. The Milanesi often arrive from different parts of Italy and the world, and have thus developed an incredible capacity to absorb new stimulus and to place them in a virtuous circle. "Milanesi" is a state of mind. Milanesi non si nasce ma si diventa.
WHAT PEOPLE SAY
“Milanesi skincare in a short time has become an essential beauty routine for influencers and narcissists.”